What exactly are 'Raving Fans"? They are people that are so impressed with your company and products that they go out and tell everyone they know. The flip side of that coin is reducing the 'Raving Foes, those that go out and tell everyone know about their terrible experience.
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E-Business vs. E-commerce
I hear these two words mis-stated on a regular basis. E-business is defined as "A business that operates partially or primarily over the Internet, usually providing services to other businesses." by wictionary.org. E-commerce is described as "commercial activity conducted over the internet".