Tag Archives: Advertising

How To Calculate ROI On A Pay Per Click Campaign

By Joe | Published: January 13, 2010
We are often asked 'how do I calculate Return on Investment(ROI) on a Pay Per Click(PPC) campaign?' Or 'how do I calculate whether I should invest in a PPC campaign or services?' I will explain using the following example:
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Elements of Successful Pay Per Click Advertising

By Joe | Published: January 13, 2010
Pay Per Click advertising is a Search Engine Marketing Strategy that requires that you pay a fee every time someone clicks on your ad taking them to your site. The key objectives of any PPC campaign are to maximize impressions, clicks and conversions once they are on your site while minimizing cost per conversion. Four 'Best Practices' to enhance to any PPC campaigns success are:
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E-Business vs. E-commerce

By Joe | Published: December 15, 2009
I hear these two words mis-stated on a regular basis. E-business is defined as "A business that operates partially or primarily over the Internet, usually providing services to other businesses." by wictionary.org. E-commerce is described as "commercial activity conducted over the internet".
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