Category Archives: Best Practices

Using Keywords – Important SEO HTML Basics

By Joe | Published: February 21, 2010
The later part of 2009 brought many sublte changes in SEO and some major announcements as well. Being good at something starts with being 'Brilliant At The Basics". HTML and how a page is coded should follow some basic standard guidelines to ensure search engine readiness and optimization.
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Elements of Successful Pay Per Click Advertising

By Joe | Published: January 13, 2010
Pay Per Click advertising is a Search Engine Marketing Strategy that requires that you pay a fee every time someone clicks on your ad taking them to your site. The key objectives of any PPC campaign are to maximize impressions, clicks and conversions once they are on your site while minimizing cost per conversion. Four 'Best Practices' to enhance to any PPC campaigns success are:
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Tips To Optimize Video Podcasts

By Joe | Published: October 20, 2009
It does not matter what you call them: vodcasts, vidcasts, videocasting, or video podcasting... there are a few behind-the-scenes actions you can take to help attract more attention to your video productions. Just like websites, it does not matter how amazing the content is if interested people are unable to find it.
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What Are Meta Tags and Why Do I Need Them?

By Joe | Published: October 15, 2009
Image via Wikipedia There is no other way to put it; the World Wide Web is big business. As an example, you only have to look at the phenomenal success of the online bookstore, Amazon. In 2008, Amazon brought in over nineteen billion dollars in income, yet only required an operating budget of approximately eight hundred [...]
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How To Refine Your Google Search by Nelson Tan

By Joe | Published: October 8, 2009
Image by niallkennedy via Flickr 1. Use the addition (+) sign to make sure you get all the terms in your search results. So: ‘+internet +marketing +strategies’ will get you results containing all those words, leaving out web pages that only contain ‘internet’. 2. Use the subtraction (-) sign to exclude references that you are not interested in. [...]
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