Category Archives: Best Practices

Marketing On A Limited Budget With SEO

By Joe | Published: October 21, 2010

Operating a small business in today's economy situates you up against stiff competition from big business and corporations. Any small business must have a plan and implement strategies to secure, retain and grow its' marketshare.

Also posted in Ecommerce Optimization, Search Tactics, Uncategorized | Tagged , , | Leave a comment

Using Keywords – Important SEO HTML Basics

By Joe | Published: February 21, 2010

The later part of 2009 brought many sublte changes in SEO and some major announcements as well. Being good at something starts with being 'Brilliant At The Basics". HTML and how a page is coded should follow some basic standard guidelines to ensure search engine readiness and optimization.

Also posted in Web Design | 2 Comments

Elements of Successful Pay Per Click Advertising

By Joe | Published: January 13, 2010

Pay Per Click advertising is a Search Engine Marketing Strategy that requires that you pay a fee every time someone clicks on your ad taking them to your site. The key objectives of any PPC campaign are to maximize impressions, clicks and conversions once they are on your site while minimizing cost per conversion. Four 'Best Practices' to enhance to any PPC campaigns success are:

Also posted in Search Engine Marketing | Tagged , , , , | 4 Comments

Tips To Optimize Video Podcasts

By Joe | Published: October 20, 2009

It does not matter what you call them: vodcasts, vidcasts, videocasting, or video podcasting... there are a few behind-the-scenes actions you can take to help attract more attention to your video productions. Just like websites, it does not matter how amazing the content is if interested people are unable to find it.

Also posted in Search Tactics | Tagged , , , , | Leave a comment

What Are Meta Tags and Why Do I Need Them?

By Joe | Published: October 15, 2009
Image via Wikipedia There is no other way to put it; the World Wide Web is big business. As an example, you only have to look at the phenomenal success of the online bookstore, Amazon. In 2008, Amazon brought in over nineteen billion dollars in income, yet only required an operating budget of approximately eight [...]
Also posted in Search Tactics | Tagged , , , , , , , | 2 Comments

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