Author Archives: Joe

Marketing On A Limited Budget With SEO

Operating a small business in today's economy situates you up against stiff competition from big business and corporations. Any small business must have a plan and implement strategies to secure, retain and grow its' marketshare.

Posted in Best Practices, Ecommerce Optimization, Search Tactics, Uncategorized | Tagged , , | Leave a comment

How To Optimize An Ecommerce Product Detail Page

In the U.S. alone, eCommerce sales, not including travel, were over 135 billion dollars for 2009. The key to successful eCommerce starts with the product detail page, optimization, picture file size and presentation and usability. Below, I have outlined my process for optimizing eCommerce product detail pages.

Posted in Ecommerce Optimization, How To | Tagged , , | 2 Comments

Using Keywords – Important SEO HTML Basics

The later part of 2009 brought many sublte changes in SEO and some major announcements as well. Being good at something starts with being 'Brilliant At The Basics". HTML and how a page is coded should follow some basic standard guidelines to ensure search engine readiness and optimization.

Posted in Best Practices, Web Design | 2 Comments

How To Calculate ROI On A Pay Per Click Campaign

We are often asked 'how do I calculate Return on Investment(ROI) on a Pay Per Click(PPC) campaign?' Or 'how do I calculate whether I should invest in a PPC campaign or services?' I will explain using the following example:

Posted in Definition Of Terms, Search Engine Marketing | Tagged , , , , | 2 Comments

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