Author Archives: Joe

Using Keywords – Important SEO HTML Basics

By Joe | Published: February 21, 2010
The later part of 2009 brought many sublte changes in SEO and some major announcements as well. Being good at something starts with being 'Brilliant At The Basics". HTML and how a page is coded should follow some basic standard guidelines to ensure search engine readiness and optimization.
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How To Calculate ROI On A Pay Per Click Campaign

By Joe | Published: January 13, 2010
We are often asked 'how do I calculate Return on Investment(ROI) on a Pay Per Click(PPC) campaign?' Or 'how do I calculate whether I should invest in a PPC campaign or services?' I will explain using the following example:
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Elements of Successful Pay Per Click Advertising

By Joe | Published: January 13, 2010
Pay Per Click advertising is a Search Engine Marketing Strategy that requires that you pay a fee every time someone clicks on your ad taking them to your site. The key objectives of any PPC campaign are to maximize impressions, clicks and conversions once they are on your site while minimizing cost per conversion. Four 'Best Practices' to enhance to any PPC campaigns success are:
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E-Business vs. E-commerce

By Joe | Published: December 15, 2009
I hear these two words mis-stated on a regular basis. E-business is defined as "A business that operates partially or primarily over the Internet, usually providing services to other businesses." by wictionary.org. E-commerce is described as "commercial activity conducted over the internet".
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