Pay Per Click advertising is a Search Engine Marketing Strategy that requires that you pay a fee every time someone clicks on your ad taking them to your site. The key objectives of any PPC campaign are to maximize impressions, clicks and conversions once they are on your site while minimizing cost per conversion. Four 'Best Practices' to enhance to any PPC campaigns success are:
Categories
- Best Practices (8)
- Creating Raving Fans (1)
- Current Events (1)
- Customer Service (2)
- Definition Of Terms (2)
- Direction (1)
- Ecommerce Optimization (2)
- How To (2)
- My Skewed Opinions (1)
- Search Engine Marketing (2)
- Search Tactics (4)
- Social Media Marketing (1)
- Uncategorized (1)
- Usability (1)
- Viral Marketing (1)
- Web Design (2)
Archives
- October 2010 (1)
- March 2010 (1)
- February 2010 (2)
- January 2010 (2)
- December 2009 (2)
- October 2009 (3)
- September 2009 (5)
RSS Links
How To Calculate ROI On A Pay Per Click Campaign
We are often asked 'how do I calculate Return on Investment(ROI) on a Pay Per Click(PPC) campaign?' Or 'how do I calculate whether I should invest in a PPC campaign or services?' I will explain using the following example: