Search Engine Optimization (SEO Services)
We at AES, offer world class SEO Services to our clients throughout the world. We are transparent about how we work with search engines and we work closely along guidelines and adhere to standards that naturally improve search results. We recommend reading what Google says about seo. No-one can guarantee top results, however, we have experience in launching and optimizing a large number of sites and have a track record at getting results. Since inception, AES has built a solid reputation for results in natural as well as organic search engine optimization.
Some of the techniques we use…
Meta Tags: The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (1-2 words) without that term being part of the page title. It will often appear as the text below your listing, so it should include relevant keyword(s) and be written to encourage searchers to click on your listing.
Link Building: While the algorithm for determining page rank encompasses many elements, it is constantly changing. One mainstay item is the number of links pointing to, from and reciprocally with your site. We stay away from link farms and other fast-track attempts at getting links to your site, but we also utilize reputable and niche directory sites that we use to submit your site or specific articles to. Forming link partnerships within a market sector or niche also greatly depends on the type of site e.g.. corporate, membership, sociable etc...
Social Media Marketing: If 2009 is the Year that Social Media changed the face of the Internet, then 2010 is the year that it will level the playing field. Sites will no linger just be ranked according to coding and layout, beginning late 2009, sites are heavily ranked on what is being said about them, their reputation on the net and within social Media. See exactly how Social Media Marketing by AES will positively impact your site and Branding.
CMarketing by AES will positively impact your site and Branding.
Code Cleaning: Search engines now give preference to sites that utilize clean, compact coding and are W3C Validated on the homepage. Many areas can be overlooked in an existing website that will have an adverse affect on a sites performance. We connect directly to the source code using our text editors so we can drill down to the details to look at proper usage of xhtml, html, css, heading tags, alt attributes and much more.
Compliant XML Sitemaps: Sitemaps are an easy way for your site to communicate with search engines about pages that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URL's for a site along with additional Metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URL's in the site) so that search engines can more intelligently crawl the site.
Targeted Traffic: Our SEO service will increase the number of visitors who are actively searching for your service or product.
Promotion that doesn't sleep: Imagine having your own marketing and promotions company working exclusively just for you! One that works 24 hours a day, 7 days a week, 365 days every year. That's the benefit of our SEO service!
Increase your brand visibility: Our SEO service will give your brand a high international profile - and for a comparatively low outlay.
High ROI: Dollar for dollar, our SEO service brings you a higher Return On your Investment than any comparable packages of the marketing.
Higher Sales: Our SEO services mean increased sales of your product or service.
Faster, smaller pages: Our services deliver properly validated and optimized files which will be smaller and leaner so avoid meaning less server overheads and gives quicker download times.
Cost-effective: Our SEO services are among the most cost-effective ways of marketing.
Accessibility: We help your remove any and all barriers that may be keeping different groups from accessing your information by observing sensible optimization procedures by our make your site more accessible to all users.
Cross-browser compatibility: Our SEO service gives properly optimized site which will be as near as possible validated to high standards. This means that it should work in all W3C-compliant browsers, and hence your site may be viewed by the greatest potential number of visitors.
Navigable by the search engines: Our SEO service makes all links functionally correct and all pages be accessible to the search engines, thus making your site easy for the search engines to index and properly categorized.
Usability: Our SEO service utilizes industry standard 'best practices' guidelines established to give the end user the easiest most enjoyable experience. We aim to keep it Quick, Easy and Painless for your customer to do business with you.
Analyzing the data to get better results
From the beginning of a campaign we make sure that tracking is enabled for a site so that we can retrieve data that can help us understand and utilize the site metrics with positive results. How different techniques are impacting the site or not and how we can improve and optimize. This can be gained from analyzing which keywords are entered from search engines to find your site, traffic sources, time on the pages and much more. We do not limit ourselves to just using tools like Google Analytics but utilize many offline and online tools and have specialist software to help us with optimization.