Pay Per Click Advertising

Multiply your traffic, improve your quality scores, and exploit your competitors' every move. Sounds easy right?

For most site owners and marketers, its' not that your spending too much on PPC, its' that you have no idea how much the right amount to spend is, and what is the value and benefits, if any. At AES, we use experience balanced with the latest technology in Keyword and Ad Copy Analysis.

Why it Works…

Targeted Reach Advertise to people searching on Google. Even if you already appear in Google’s search results, AdWords can help you target new audiences on Google and our advertising network.

Greater control We can edit your ads and adjust your budget until you get the results that you want. You can also display a variety of ad formats and even target your ads to specific languages or geographic locations.

Measurable value There’s no minimum spending requirement or time commitment. And with the cost-per-click option, you’re only charged if people click your ads. This means that every pound of your budget goes towards bringing new prospects to you.

Increase your sales…

OUR CAMPAIGN OPTIMIZATION PROCESS:
At AES, we have developed a comprehensive PPC program that focuses on leveraging the four most important metrics of a PPC Campaign Management, namely: Focused traffic, Low bid rates, High click through rate and High conversion rate.

Landing Pages Because we are a web company we have the expertise to create dedicated landing pages for your campaign specifically designed to match the product or service promoted in the ’sponsored link’ including dynamic content, split testing and presenting the right call to action, a pay per click campaign is only as good as the landing page – it is one thing to drive traffic to your site but if the bounce rate is high then you cannot get the return on investment.

Reporting & Analytics We manage software and tools in house that enable us to have an in-depth insight into keyword activity and market research, every campaign has regularly generated reports  on every key factor from clicks, impressions, cost. We also connect each account to Analytics so that you can insert goals or conversions this may be for example ‘the percentage of visitors who purchased a product who came from a sponsored link’. We strive to keep all of our reporting online – daily, weekly, monthly. You can even can check the reports 24×7.


END RESULTS:

  • Focused Traffic
  • Low Bid Rates
  • High Click through Rate
  • High Conversion Rate

February 2010 Month-long Special $299.

PPC Campaign Setup

Are you confused by Google Adwords / Yahoo Search Marketing or Microsoft Adcenter? Are you scared of wasting money with no return on investment? Are you not sure on how to implement A/B split testing, increase CTR, reduce CPC costs? Utilize our pay per click campaign packages and we will set up your PPC campaigns to ensure high conversion rates with maximum return on investment.

DELIVERABLES

1. Campaign setup for one domain
2. Ad Campaigns Setup based on:
  • Search Network
  • Placement Network: Managed Network
  • Placement Network: Entire Network
3. Keyword Research: Identifying minimum 50 best keywords using tools like Wordtracker, Keyword Spy, etc
4. Placement Targeting: Identifying 50 best sites based on heatmap, Google PageRank, client’s target market and business objectives.
5. Minimum 8 advert writing to identify the best source of click through
6. Handover report to client, summarizing all account details

INFORMATION REQUIRED

1. Website Link
2. Target Market
3. Monthly Ad Spent Budget
4. Adwords Customer ID / Login details